Raima Farzan

About Candidate



Masters in Mass Communication (Electronic Media) 2022 - 2024
Virtual University of Pakistan
Bachelors in Arts 2018 - 2020
Karachi University

Work & Experience

Digital Marketing Manager & E-Commerce Specialist September 2021 - March 2024
SME District & Hashtag Department Store

Developed and implemented comprehensive marketing strategies, resulting in a 30% increase in engagement for business accelerator services and luxury retail offerings.  Managed a diverse portfolio of brands, including government entities, providing competitive analysis and strategic recommendations, leading to a 25% growth in client acquisition and a 20% improvement in content reach.  Conducted over 50 client meetings to tailor membership programs, achieving a 95% client satisfaction rate and increasing retention by 15%.  Represented the company as the Digital Marketing Manager at multiple industry events, showcasing innovative solutions and securing partnerships that contributed to a 40% increase in brand visibility.  Oversaw and optimized e-commerce platforms, ERP, and CRM systems, enhancing operational efficiency and reducing processing time by 20%.  Created and managed detailed social media calendars, maintaining a consistent online presence and boosting follower growth by 50% over 12 months.  Coordinated and executed various events, promotions, and campaigns, strengthening business relationships, and increasing product promotion effectiveness.  Handled customer inquiries and provided support, ensuring a positive experience for online shoppers, and achieving a good customer satisfaction rate.  Implemented SEO strategies, continuously optimised product listings, and improved product presentations, resulting in a 30% increase in search engine rankings and a 20% boost in organic traffic.

Digital Marketing Strategist February 2019 - June 2021
Media Mavericks

Handled client projects, led email marketing efforts, and generated leads by analyzing profiles and social media strategies of clients and competitors, resulting in a 20% increase in lead generation.  Coordinated and managed the creation of digital content, including websites, blogs, infographics, videos, and Reels, contributing to a 30% increase in website traffic.  Developed and executed content marketing strategies, creating engaging content that drove a 25% increase in traffic to clients' websites and social media platforms.  Managed social media platforms (Facebook, Instagram, Google Ads) for brands, creating and executing campaigns that increased brand awareness by 40% and drove a 35% increase in revenue.  Created comprehensive social media strategy PPTs, conducted keyword, SEO, and hashtag research, and managed project milestones, leading to a 30% improvement in campaign efficiency.  Collaborated with cross-functional teams (marketing, sales, operations) to ensure alignment and achieve business goals.  Created Excel documents to pull metrics data and present information to stakeholders, optimising resource placement and improving decision-making by 20%.

Content Creator & Marketing Assistant May 2016 - January 2019
Concoction Studios

Interacted with clients for marketing and project meetings, In charge of email marketing and bringing leads.  Worked with clients to gather and define requirements, establish scopes, and manage project milestones.  Created a broad range of work using various design techniques.  Created graphics for signage, packaging, and digital promotions.  Met with customers to present mockups and collect information for adjustments.  Showcased excellent strategic planning and visioning to provide clients with the most cost-effective solutions.